l44 Privacy Policy

This privacy policy applies to users of the l44 platform's website and mobile application. When you create an account on l44, use our services, or provide any information, you are considered to have accepted the terms of this policy.

The purpose of this policy is to clearly inform you about what information l44 collects, why it is collected, and how it is kept secure. This policy is supplementary to the Terms and Conditions — both documents should be read together. Anything not explicitly stated in this policy is governed by the Terms and Conditions by default.

The following types of information may be collected from users at various stages of using the l44 platform:

2.1 Information Provided Directly

This includes information you provide during registration, login, or account verification:

• Full name, date of birth, and national identity card details
• Mobile number and email address
• Residential address and postal code
• Preferred language and communication method
• Payment information (such as bKash, Nagad, or Rocket number, and bank account details)

2.2 Automatically Collected Information

When you browse or use the l44 platform, certain information is automatically recorded through technical means:

• Device type, operating system, and browser version
• IP address and approximate location data
• Time spent on the platform, pages visited, and click activity
• Gaming logs — which games were played, for how long, and how much was wagered
• Session cookies and local storage data

2.3 Information Received from Third Parties

For account verification or fraud prevention purposes, l44 may occasionally receive limited information from trusted identity verification providers or payment processors. Such information is used solely for security and identity confirmation.

l44 uses the collected information for the following legitimate purposes:

• Account Management: For registration, login, identity verification, and account security.
• Transaction Processing: To process deposit and withdrawal requests — via bKash, Nagad, Rocket, and bank transfer.
• Customer Support: To quickly identify your issue when providing assistance via live chat or email.
• Fraud and Risk Management: To detect unusual activity and protect the integrity of the platform.
• Service Improvement: To review user experience and improve the platform.
• Marketing and Communication: To inform you about offers, bonuses, and updates if you give your consent.
• Legal Compliance: To retain necessary information in accordance with applicable laws and regulations.

Your information is never sold to third parties or shared for advertising purposes.

l44 retains your personal information for as long as your account is active or as needed to provide services. Even after an account is closed, certain information may be kept for a defined period as required by legal obligations, dispute resolution, or fraud prevention.

Once the retention period ends, information is securely deleted or anonymised so that you cannot be identified from it afterwards.

l44 may share information with third parties in the following limited circumstances:

5.1 Service Provider Partners

Payment gateways, identity verification services, and technology support providers may receive a limited amount of information to deliver services on behalf of l44. These partners are contractually bound to comply with l44's privacy standards.

5.2 Legal Requirements

If information is required to be disclosed by court order or applicable legal obligation, l44 will comply with that directive. However, where applicable, l44 will endeavour to notify you in advance.

5.3 Game Providers

Minimum necessary technical information may be shared with Evolution, Pragmatic Play Live, PG Soft, JILI, and other game studios for the operation of gaming activity — strictly for service operation purposes.

Cookies and similar technologies are used on the l44 website and app. These help improve user experience, maintain sessions, and analyse usage patterns.

6.1 Types of Cookies

• Essential Cookies: Required to maintain login sessions and ensure security.
• Functional Cookies: To remember your preferences (such as language and display settings).
• Analytical Cookies: To collect site usage statistics — without personal identification.

You can control or delete cookies from your browser settings. Please note that disabling essential cookies may cause some platform features to not work properly.

As a user of the l44 platform, you have the following rights over your own information:

• Right to Access: You can find out what information l44 holds about you.
• Right to Correction: You can request that incorrect or incomplete information be corrected.
• Right to Deletion: You can request deletion of your information in certain circumstances, though this may be limited where legal obligations apply.
• Right to Restrict Processing: You can request that processing of your information be limited in certain circumstances.
• Right to Withdraw from Marketing: You can stop promotional communications at any time.
• Right to Data Portability: You can request your information in a structured format.

To exercise these rights, contact the l44 support team. More details on controlling your gaming activity are available on the Responsible Gaming page.

l44 takes industry-standard technical and organisational steps to protect your personal information:

• SSL encryption technology used for all data transmission
• Payment information stored with banking-grade encryption
• Regular security audits and vulnerability testing
• Strict data access policy for staff — access permitted only to information necessary for their role
• Automated alerts for unusual login or transaction activity
• Data stored in secure data centres with regular backups

While no system is completely impenetrable, l44 is committed to maintaining the highest security standards at all times. If you notice any suspicious activity on your account, notify our support team immediately.

The l44 platform is strictly not for anyone under the age of 21. We do not knowingly collect or process personal information from any minor.

Age verification steps are in place at registration. If a minor's information has been collected inadvertently and is brought to our attention, that information will be deleted immediately and the associated account will be closed.

If a parent or guardian believes that a minor has registered on l44, please contact us immediately.

l44 may review and update this privacy policy from time to time. If significant changes are made to the policy, you will be notified via email or an in-platform notification.

The date of each update is shown at the top of this page as "Last Updated". Continuing to use the platform after changes are made will be taken as acceptance of the updated policy. It is therefore advisable to review this page regularly.

If you have any questions about this policy or anything is unclear, visit our FAQ page — you will find answers to many common questions there.

If you have any questions, concerns, or requests regarding this privacy policy, you can contact the l44 privacy support team:

• Email: [email protected]
• Live Chat: Support available 24/7 in Bengali and English

We aim to respond to your request as quickly as possible. Identity verification may be required for privacy-related requests.